
ECA Green 2030 Pattern
Leaving The World Better By Working Together
As a part of my internship with TBD*, A student-run studio using design to empower Bay Area Non-Profits organizations, I worked with Elder Care Alliance to build a graphic pattern library. This pattern will be used for their green initiative ECA Green 2030 and was inspired by senior residents’ desire to “leave the world better for future generations.”
The Pattern
The combination of different hand gestures and overlapping arms provides the pattern with a sense of community while reflecting the elders liveliness. The arms always connect to each other representing the elders connecting to future generations and working together.
The Hand Icons
The Support System icons are a family of hand gestures that represent the positivity and togetherness of ECA. They can be used separate from the pattern as additional touch-points that reinforce the message of ECA.