ItsYukiMe Branding + Extension

Create Work With Quirk

"ItsYukiMe," a pseudonym that I use online drew inspiration from a rabbit character that I created during my childhood named Yuki. So rabbits and my love for Japanese animation is what has shaped my personal brand into what it is today.

The Logo

I’ve worn glasses since I was 2 years old so I’ve always felt like they were already an extension of myself, glasses also lends itself to geek culture easily which is a large part of my hobbies and interests. Combining them with an icon of a bunny in a unique way was my goal throughout this process.

Using the “closure principle” in logo design creates the glasses creates the inside of the bunny ears and eyes from the negative space.

The Extensions

As an extension to the main design, banners and After Effects motion graphics that feature a character version of myself as well as an evolution line of bunnies (like Pokemon). These are mainly used on secondary platforms where I also reside.